Right after launching your website, the first step that you should take is the creation of a Google Search console account. This will help you in the proper understanding of the way Google crawls, and analyzes and index your website. Making use of this tool, you can easily discover all those reasons that may be responsible for poor user experience or low rankings of your website. Google Search Console service is offered by Google at no- charge for webmasters. Using this web service, webmasters can optimize their website visibility while at the same time checking the status of indexing.
Today, a lot of significance has been gained by various Search Console features, among SEO professionals as well as the webmasters. Google Webmasters Tool has been renamed and repackaged as Google Search Console in May, 2015. If you are looking forward to explore Search Console, read this blog to understand its various features.
Some of the major features of Google Search Console are:
One of the most popular features of Google Search Console is Search Analytics. It tells you a lot about how to get organic traffic from Google. It also offers critical search metrics from the website that includes clicks, impressions, rankings and click through rates. It is easy to filter data in multiple ways like pages, queries, devices, and more. SEO professionals never fail to check the Queries section as it helps in the identification of organic keywords that people commonly use to search for the products or services offered by a website. You can also find out number of visitors using Image search for visiting your website. The average CTR of mobile and desktop can be easily compared. The average position or ranking of specific pages can be checked.
The section pertaining to HTML Improvements helps in improving the display of the SERP. In case, there are any issues related to SEO, these features help in their identification. Issues like Missing Metadata, Duplicate content, over or under optimized Metadata and more can be readily identified. If identical content is available on the Internet as multiple pieces, the search engines find it difficult to make a decision regarding which content is more relevant to a specific query. Similarly, if metadata like Meta Descriptions or Title tags is missing, it can be easily found out.
Checking the crawl error report on a periodic basis helps you to solve various problems related to the crawl section. All the errors related to Googlebot encounters are shown clearly while crawling website pages. All the information about those site URLs that could not be crawled successfully by the Google is shown as HTTP error code. An individual chart can be easily displayed and information like DNS errors, Robots.txt failure and server errors can be revealed.
One of the essential tools, Fetch as Google helps in ensuring that the web pages are search engine friendly. Google crawls every page on the site for publishing or indexing on the Search Engine Result Page. The URL is analyzed with the help of this tool for verification. This includes changes in the content, title tag, etc. This tool help in communicating with the search engine bots and find out if the page can be indexed or not. This tool also helps in indicating when due to certain errors, the site is not being crawled or may get blocked by coding errors or robots.txt.
XML sitemap is used to help search engines (Google, Yahoo, Bing etc) to understand the website better while crawling by robots. There is a section named sitemap where you can test your sitemap to be crawled. No web pages are indexed by Google without the sitemap. Robots.txt is a text file which instructs search engine bots what to crawl and what not to crawl. This file is used to check which url is blocked or disallowed by robots.txt
Creating an account can help in exploring Google Search Console and understanding its features in a better manner!