As a reputed Internet Marketing company, we have seen lots of ecommerce website owners with the problem of “Browsing but not Buying”. They say that website gets lots of traffic but among them only few customers buy product. It means that people are interested to visit website and want to buy but there is something that stop them to purchase. Here are the 5 reason why they couldn’t buy.
We all know that buying online is the most convenient method that save time and money both but customers look for brick and mortar style assurance. They wish that there is someone to contact if they found any trouble with product or service. Post-sale and return policy should be clear enough. Owner should have to balance for both customers and business otherwise a customer will go for another website with clear pricing and policies.
Sometimes, there is a possibility that an owner provides free shipping but it isn’t displayed properly on product page. A customer may close the page and go for next & an owner may get lose in business. Make your customers aware about your shipping and delivery options. For ecommerce business, whole world is your customer. If you are getting a good traffic from foreign countries & couldn’t convert into customer it means there should be a problem with shipping. Provide them a flexible shipping option, you will get good result. For that you can use A/B testing.
If you are facing a problem of mobile responsive, it means you haven’t change design of your website for last 3 years. Stats say that more than 50% of top retailers’ shoppers are from mobile devices. Most of shoppers prefer to buy products from handy devices like mobile and tablets. Just think what if your website isn’t reflecting to the mobile devices. A customer doesn’t feel good about your online store and leave it. Your website should have responsive design with simple and proper flow, so a customer can buy product without any hesitation.
People love discount and offers, no matter how it is good for them or not. But when they see offer, they think at least once about buying or sharing it with their friends. If your store isn’t providing good discount them it might be possible that they leave it and find discount on other website. Provide good discount and festival offers to increase sales and customers.
An online store has all the things that attract customer to visit and buy like offer, flexible shipping options, mobile friendly, good website policy but if a website is not trustworthy then all in vain. Occurrences of data breaches create insecurity in online shoppers mind. A potential customer shops from a store where he believes that all transactions are secure and verified with trusted third party. Show your customers that you are trustworthy and all your transaction will be secure. You can display such trustworthy icons on the checkout page or on login page that impact much. Tell shoppers that security is prime concern for you and your business.
If you are an online business owner and feel the same problem of “Browsing but not Buying” then you should have to consider these above 5 points or contact Technource to fix the problem. If you have anything else in your mind that you can share with us in comment section below.