Adenzo
Adenzo is a smart, all-in-one CRM and business automation platform designed to simplify lead management, campaign execution, and customer communication for enterprises and marketing partners. It empowers organizations to centralize their operations, improve conversion rates, and gain real-time visibility into every stage of the customer journey.
faster lead response and tracking
reduction in manual data entry
improvement in campaign efficiency
higher partner collaboration rate
Quick Project Snapshot
United Kingdom
Marketing Automation
B2B
Agile
Client Overview
The client wanted a unified system that automates lead generation, marketing, communication, and performance analytics across multiple business divisions and partners. The goal was to build a scalable and customizable CRM that could integrate with existing enterprise tools, support third-party data validation, and provide actionable insights through advanced dashboards and AI automation.
Automated lead capture from forms, APIs, and partner systems.
Email discovery powered by OpenAI and data tools like Kaspr.
Smart categorization and deduplication for cleaner lead flow.
Multi-tenant setup with separate organization-level databases.
Partner and reseller modules for collaborative sales operations.
Access control with defined roles — Admin, Partner, and Support.
Create and run marketing campaigns via email, SMS, and calls.
Integrates with Twilio for real-time communication tracking.
Campaign analytics to monitor engagement and ROI.
End-to-end customer journey tracking — from lead to conversion.
Automated task assignment and follow-up triggers.
Supports integrations with Salesforce, Zoho, and HubSpot CRMs.
Visualize sales performance and campaign outcomes.
Real-time insights on leads, deals, and revenue pipelines.
Downloadable and exportable business intelligence reports.
Turning 700+ Ideas into a Scalable Reality
Partner with Technource to build future-ready products that perform seamlessly across platforms and industries.
Years of Business Experience
Websites Delivered
Mobile Apps Delivered
Repeat Customer
Project Goals
Unify marketing, communication, and sales into a single connected ecosystem.
Reduce manual effort by implementing AI-driven workflows and validations.
Provide multi-level access for agencies and partners with complete control over leads, campaigns, and clients.
Streamline data flow, eliminate duplication, and enable real-time lead tracking.
Challenges & Solutions
Implementing an intelligent call model where the system automatically dials contacts one by one, tracks unanswered calls, and retries the next contact after a fixed interval was complex. Managing call statuses, retries, and real-time updates created additional logic challenges.
Implemented a dynamic call management model integrated with Twilio, designed to auto-skip unanswered calls after 30 seconds and initiate the next one instantly. The system logs detailed call statuses, maintains complete history, and ensures seamless, uninterrupted outbound calling for large contact lists.
Managing separate databases for each organization while keeping the system fast and scalable was difficult. Data overlap, permission conflicts, and performance issues occurred during high user loads.
Designed a multi-tenant cloud architecture using AWS RDS and dynamic database allocation. Each organization runs on an isolated instance, ensuring secure, independent operations without compromising speed or data performance.
Massive lead imports often included incomplete, fake, or duplicate contacts that affected campaign results and wasted CRM storage.
Implemented AI-powered validation logic using OpenAI and Kaspr APIs to verify emails, filter duplicates, and enrich missing data in real time. This created a clean, trustworthy lead database, boosting marketing accuracy and ROI.
Connecting with external CRMs like Salesforce, Zoho, and HubSpot caused synchronization delays and inconsistent data mapping across systems.
Built custom middleware APIs to standardize communication across all CRMs. These APIs ensure real-time, two-way data sync, maintaining consistent and accurate records across all platforms.
Real-time message tracking during large-scale campaigns created high API load, resulting in delayed SMS and email delivery for some users.
Integrated Twilio’s asynchronous message queue and optimized delivery logic with parallel processing. This enhanced throughput and achieved reliable, instant communication across thousands of concurrent users.
Tech Stack Used
Crafting the Future of Digital Excellence
Technource creates seamless, scalable solutions that empower businesses to lead in their industries.
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