Equestrian Marketplace
Equipt is a niche marketplace built for the equestrian community. It connects buyers and sellers in one trusted platform with features like product listings, promotions, secure payments, shipping integration, and dispute resolution—making trading smooth and reliable.
Faster product discovery with advanced filters
Increase in seller visibility via featured ads
Better order & dispute handling efficiency
Reduction in manual shipping tasks
Quick Project Snapshot
United Kingdom
eCommerce – Equestrian Niche Marketplace
B2C Marketplace
Agile
Client Overview
A UK-based startup aimed to build a digital-first equestrian marketplace where buyers can easily find products, and sellers can promote and manage sales in a secure environment.
Single registration for both roles
Users can switch between buying and selling
Manage profile, payments, shipping & notifications
Browse listings with advanced search & filters
Chat with sellers, make offers, add to cart, Shipment Provider option & checkout
Track order status, request returns, and raise disputes
Submit reviews & ratings
Post ads with details like price, size, images, and description
Purchase add-ons like featured listings or extended duration
Manage product listings, offers, and order status updates
Withdraw earnings & manage payout settings
Manage categories, subcategories, and custom form fields
Monitor users, listings, transactions, and disputes
Generate & share shipping labels via integrated APIs
Configure CMS, FAQs, translations, and email templates
Access analytics on sales, users, and platform revenue
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Project Goals
Create a secure platform where equestrian buyers and sellers can connect confidently.
Integrate payments and shipping APIs to automate charges, generate labels, and ensure smooth order handling.
Provide features like product add-ons, visibility boosters, and payout tracking to help sellers grow.
Enable fast product discovery with filters, easy communication with sellers, and transparent order tracking.
Challenges & Solutions
Different equestrian items (like saddles, boots, or feed) required unique details. Without structure, listings risked being incomplete or inconsistent, making it harder for buyers to find the right products.
Leveraging our E-commerce Development expertise, we built dynamic categories with custom form fields. When sellers choose a category, only the relevant fields load—ensuring every listing is accurate, detailed, and searchable.
The platform didn’t have its own logistics system, making shipping charges, label generation, and tracking complex for sellers.
Integrated Royal Mail, Evri, and TrackingMore APIs. The system auto-calculates shipping charges, generates labels for sellers, and simplifies tracking, keeping the workflow lightweight and reliable.
Equipt had to follow GDPR rules, giving users control of their data while still keeping records for orders and disputes. Without this, there was a risk of non-compliance and lost trust.
Added consent at signup, options to delete or export data, encrypted storage, and anonymized records to stay compliant while keeping operations smooth.
Managing seller earnings was complex. The platform needed a secure way to transfer funds, handle refunds, and ensure sellers had full visibility of their transactions. Without this, payouts could be delayed or disputed.
Through our Mobile App Development solution and integration expertise, we integrated Stripe Connect for seller accounts. Sellers can safely link their bank details, track their earnings in real time, and receive direct payouts. Refunds and disputes are also synced through Stripe, keeping all transactions accurate and transparent.
Tech Stack Used
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