Business models have been evolved through time, and as for current time, you cannot survive without an online outlet. Customers have changed their buying habits. They no longer take the pain to visit a shop. The first thing any person intending a purchase do is surfing through their laptop or mobile. So with changing buyer’s habits, it has become mandatory for businesses to own an e-commerce website. It helps a lot, and it will make it easy for you to achieve the results you want in no time. That being said, Magento is quite a popular and good platform to develop an e-commerce website, and it does provide you with a plethora of benefits too. With that in mind, we created a list with some of the reasons that will lure you more to use Magento for developing your e-commerce website.
For e-commerce websites to grow, they should be user-friendly. If your site is user-friendly it will automatically become search engine friendly and thus will rank higher and register huge profits. What makes Magento exciting and compelling is that it has some extraordinary SEO features. It allows you to add image descriptions, site metadata- it’s super easy to add and edit as per your requirements, and also it offers many other impressive customization options. It’s definitely worth the effort. The features like sitemaps, descriptions, URL rewrites, layered navigations, friendly URLs and so on make Magento websites search engine friendly, and users friendly as well. So without a doubt, you may opt for Magento as it is indeed one of the better SEO friendly platforms out there.
Maybe the best thing about Magento is that it’s designed with a modular approach in mind. What this means is that the core Magento experience is light and modular which makes your site load faster. If you want to add more features, you can add more modules and the site speed will not be affected because in modular architecture the site loads module -wise and each module is loaded on request only. This means the modules which are not required will not be loaded and thus the site speed is not affected. Also, the Magento marketplace or connect, how they call it, allows you to bring in some unique plugins to the table. That really helps a lot, you can plug and play with the features you need on your e-commerce website.
An e-commerce website will require people to enter payment information, so you need to secure the site with high-security algorithms. Magento is created with stellar security in mind; it has SSL to multi-level source validation, role-based authentication, and PCI compliance. You can also customize every security piece as per your needs. Thus Magento provides a secured platform which will make your site more preferred over others as security is the primary requirement of every user.
As Magento is an open source platform, it gives you code level access. When you have code level access you can have the endless opportunity of customization if you have the right development partner. Object-oriented code structure made this platform more secure and efficient.
Open Source means that the source is free and you will be able to accelerate the Magento performance; you can add various functionalities you want or extend something particular.
Magento has a potent community. There are bloggers, programmers, CEOs and e-commerce experts from all over the world in this community. And they will do their best to help you. The Magento community is super friendly, and they do provide you with ideas and solutions that you may need. You do not need to be dependent every time on the developers who set up your site. Development options for new functionalities or support are wide and available across the locations
The e-commerce world is dominated by mobile phones and tablets in general. That’s because customers enjoy the idea of buying stuff online on the go or from anywhere they want. Using a computer feels like a hassle for them. Magento is great because it has excellent HTML5 support and the website pages will all be responsive. With Magento, you can rest assured that user-friendly features like drag and drop work equally well irrespective of any device that user is using to access your website.
For your e-commerce site to be successful, you need to offer people as many options as possible when they are going to pay you and complete purchase. Magento works well with multiple payment gateways, so it can be adaptable to your requirements. What makes Magento great is that you have Authorize.Net , Braintree and other payment platforms supported right off the bat. With Magento, you have the ability to add all kinds of platforms so people can pay with ease. This alone will make your site more user-friendly and adaptable to customer requirements.
In fact, Magento is one of the major solutions when it comes to accepting payments online. Its adaptability with different payment and delivery platforms is excellent.
When you have an e-commerce website, you always have to think about scalability. At first, you won’t need many features, but as time goes by you must add new functions and features. And that’s why you need a website platform that’s easy to use and can grow as per requirements. It can add new functionalities as and when required for it’s modular structure. You will appreciate the fact that you can quickly scale the site as much or as little as you want. Magento uses some built-in optimization techniques at front and backend of the system to take care of the scaling of platforms and increasing loads.
One Step Checkout is one of the significant Magento features that everyone should like. Magento one step checkout extensions offer a range of features -right from applying coupons instantly, Auto AJAX update, adding the desired delivery date to Automatic detection of accounts. Being able to adapt and adjust all of that is astounding. These features surely help you create a satisfied customer base.
As more and more businesses are changing the geographical boundary of their markets and penetrates new potential markets, it is becoming obvious for e-commerce businesses support diverse requirements of the visitors. Magento supports multi-stores, multi-languages, and multi-currencies under single installations. That made global businesses easy to cater to their clients across the globe efficiently. This feature of Magento not only increased the efficiency of e-commerce operation but made their audience happier.
In the end, it’s accepted across the globe that Magento is indeed one of the leading e-commerce platforms out there. Unlike WordPress, Magento is created explicitly for e-commerce. Also, it is one of the earliest e-commerce platforms, and for the reason, it’s open source, it has a ton of support. You need to check it out if you want to create an e-commerce website, you will be amazed by the results!