In the online era, a website is the first point of contact with customers, clients and associates. It is the initial medium of fetching business and maintaining a corporate reputation. Now, businesses do not depend on executives for client communication, sales and marketing. A website does it all; provided it is optimized to grab high rank on search engines. To enhance the visibility of any website is the job of Search Engine Optimization experts. It is the SEO marketing expert’s effort that ensures rank, business and sales for any website.