Beauty Service Booking Platform
Cut-IT is a one-stop platform for beauty and grooming that allows customers to discover, book, and connect with top-rated specialists while giving professionals the tools to grow their business. It combines booking, payments, and social engagement into one seamless experience.
Increase in Customer Engagement
Secure & Flexible Payments
Faster Appointment Booking
Growth in Specialist Earnings
Quick Project Snapshot
United Kingdom
Beauty & Lifestyle
B2C Marketplace
Agile
Client Overview
The client wanted to build a platform where hairstylists and beauty professionals could move beyond traditional salons and build independent businesses. At the same time, they wanted customers to enjoy an easy and engaging way to book trusted specialists, pay securely, and explore beauty trends socially.
Customers can search by service, location, or specialist, view ratings, and book instantly.
Flexible options: schedule appointments, book walk-ins, or reschedule with ease.
Integrated payments (cards, Apple/Google Pay) with tipping, refunds, and transaction transparency.
Independent professionals showcase portfolios, set availability, and manage bookings.
Crown verification system (Gold, Silver, Bronze) builds credibility based on ratings and activity.
Growth-focused tools like referral vouchers, marketing boosts, and subscription plans.
Specialists post updates, trends, and before/after transformations.
Customers engage by liking, commenting, or following, turning bookings into long-term connections.
Social visibility drives organic growth for specialists.
Verified specialist profiles with rating-based crown badges.
Review and feedback system ensures accountability.
Admin dashboard for dispute handling, refunds, and moderation of posts.
Centralized dashboard to manage users, specialists, subscriptions, and content.
Detailed tracking of bookings, payments, commissions, and tips.
Analytics for monitoring platform growth, engagement, and revenue performance.
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Project Goals
Give hairstylists and beauty professionals tools to manage bookings, showcase talent, and grow independently.
Offer users a quick, trustworthy way to discover, book, and pay for services.
Blend beauty bookings with community features like posts, likes, and follows.
Provide admins full control over content, users, and payments for smooth operations.
Challenges & Solutions
Customers were used to booking at established salons with brand recognition and standards, making them hesitant to try independent specialists. The fear of poor service, lack of accountability, or inconsistent quality slowed adoption.
Cut-IT solved this by creating a crown verification system (Gold, Silver, Bronze) awarded based on real ratings, reviews, and activity. This transparent system built credibility for specialists, gave customers confidence, and positioned top-rated professionals as trustworthy alternatives to traditional salons.
Booking appointments in the beauty industry often involves last-minute cancellations or no-shows. Without structure, this created disputes, wasted time, and financial loss for specialists, while frustrating clients who wanted flexibility.
The platform introduced smart scheduling with clear cancellation policies set by specialists. Clients could reschedule within defined limits, while rules protected specialists’ time and revenue. This balance reduced conflicts and created a smoother booking experience for both sides.
Many hairstylists and beauty professionals had talent but no structured way to market themselves, manage bookings, or retain clients. They often relied on salons, limiting their independence and earning potential.
Cut-IT transformed specialists into entrepreneurs by providing growth-focused tools like portfolio showcases, referral vouchers, and marketing boosts. These features helped them attract new clients, keep existing ones engaged, and run their careers like small businesses — giving them independence from salons.
Bringing together bookings and social engagement risked making the app cluttered. If not balanced, users could get distracted by posts and lose focus on the core purpose of booking services.
Social features such as likes, comments, follows, and posts were designed to naturally complement the booking process. Specialists could promote their work while customers engaged with it socially, which drove discovery and repeat bookings without complicating the user journey.
Managing diverse payment methods (cards, Apple Pay, Google Pay), along with tips, refunds, and disputes, was complex. Without proper tracking and transparency, both customers and specialists could lose trust in the platform.
Cut-IT integrated a robust financial system with admin oversight that tracked every transaction, automated tipping, and managed refunds securely. The dispute resolution process gave admins visibility to review issues fairly, ensuring trust and smooth financial operations.
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