Beauty Service Booking Platform

Cut-IT is a one-stop platform for beauty and grooming that allows customers to discover, book, and connect with top-rated specialists while giving professionals the tools to grow their business. It combines booking, payments, and social engagement into one seamless experience.

Increase in Customer Engagement

Secure & Flexible Payments

Faster Appointment Booking

Growth in Specialist Earnings

Quick Project Snapshot

Client Location

United Kingdom

Industry

Beauty & Lifestyle

Business Model

B2C Marketplace

Methodology

Agile

Client Overview

The client wanted to build a platform where hairstylists and beauty professionals could move beyond traditional salons and build independent businesses. At the same time, they wanted customers to enjoy an easy and engaging way to book trusted specialists, pay securely, and explore beauty trends socially.

Key Features

Customers can search by service, location, or specialist, view ratings, and book instantly.

Flexible options: schedule appointments, book walk-ins, or reschedule with ease.

Integrated payments (cards, Apple/Google Pay) with tipping, refunds, and transaction transparency.

Independent professionals showcase portfolios, set availability, and manage bookings.

Crown verification system (Gold, Silver, Bronze) builds credibility based on ratings and activity.

Growth-focused tools like referral vouchers, marketing boosts, and subscription plans.

Specialists post updates, trends, and before/after transformations.

Customers engage by liking, commenting, or following, turning bookings into long-term connections.

Social visibility drives organic growth for specialists.

Verified specialist profiles with rating-based crown badges.

Review and feedback system ensures accountability.

Admin dashboard for dispute handling, refunds, and moderation of posts.

Centralized dashboard to manage users, specialists, subscriptions, and content.

Detailed tracking of bookings, payments, commissions, and tips.

Analytics for monitoring platform growth, engagement, and revenue performance.

Engineering the Future — 700+ Digital Successes

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Years of Business Experience

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Repeat Customer

Project Goals

Empower Specialists

Give hairstylists and beauty professionals tools to manage bookings, showcase talent, and grow independently.

Simplify Customer Bookings

Offer users a quick, trustworthy way to discover, book, and pay for services.

Add Social Engagement

Blend beauty bookings with community features like posts, likes, and follows.

Ensure Transparent Oversight

Provide admins full control over content, users, and payments for smooth operations.

Challenges & Solutions

Building Trust Beyond Salons

Challenge

Customers were used to booking at established salons with brand recognition and standards, making them hesitant to try independent specialists. The fear of poor service, lack of accountability, or inconsistent quality slowed adoption.

Solution

Cut-IT solved this by creating a crown verification system (Gold, Silver, Bronze) awarded based on real ratings, reviews, and activity. This transparent system built credibility for specialists, gave customers confidence, and positioned top-rated professionals as trustworthy alternatives to traditional salons.

Balancing Flexibility with Scheduling

Challenge

Booking appointments in the beauty industry often involves last-minute cancellations or no-shows. Without structure, this created disputes, wasted time, and financial loss for specialists, while frustrating clients who wanted flexibility.

Solution

The platform introduced smart scheduling with clear cancellation policies set by specialists. Clients could reschedule within defined limits, while rules protected specialists’ time and revenue. This balance reduced conflicts and created a smoother booking experience for both sides.

Driving Specialist Growth & Independence

Challenge

Many hairstylists and beauty professionals had talent but no structured way to market themselves, manage bookings, or retain clients. They often relied on salons, limiting their independence and earning potential.

Driving Specialist Growth & Independence

Solution

Cut-IT transformed specialists into entrepreneurs by providing growth-focused tools like portfolio showcases, referral vouchers, and marketing boosts. These features helped them attract new clients, keep existing ones engaged, and run their careers like small businesses — giving them independence from salons.

Combining Marketplace & Social Features

Challenge

Bringing together bookings and social engagement risked making the app cluttered. If not balanced, users could get distracted by posts and lose focus on the core purpose of booking services.

Solution

Social features such as likes, comments, follows, and posts were designed to naturally complement the booking process. Specialists could promote their work while customers engaged with it socially, which drove discovery and repeat bookings without complicating the user journey.

Handling Payments & Disputes

Challenge

Managing diverse payment methods (cards, Apple Pay, Google Pay), along with tips, refunds, and disputes, was complex. Without proper tracking and transparency, both customers and specialists could lose trust in the platform.

Solution

Cut-IT integrated a robust financial system with admin oversight that tracked every transaction, automated tipping, and managed refunds securely. The dispute resolution process gave admins visibility to review issues fairly, ensuring trust and smooth financial operations.