Men’s Social Dating App
Sir+ is a niche social and dating platform designed exclusively for men to connect, chat, and build meaningful relationships. The app focuses on privacy, inclusivity, and secure communication, offering a modern experience with user-driven discovery, real-time chat, and premium subscription options.
user retention after launch through strong engagement design
faster connection-building due to real-time chat architecture
higher subscription conversion with premium-tier features
secure user data management and authentication
Quick Project Snapshot
Canada
Social Networking
B2C
Agile
Client Overview
The client envisioned a safe, authentic, and engaging space for men to connect beyond typical dating norms. The goal was to develop a platform with real-time chat, personalized discovery, and subscription-driven engagement, while prioritizing privacy and user safety. Sir+ bridges inclusivity with intuitive digital design, empowering users to express themselves freely in a respectful environment.
Simple onboarding via email or social login.
Customizable profile with photos, preferences, and bio.
Profile verification to enhance authenticity.
Personalized match suggestions based on filters and interests.
Swipe or list-based browsing for easy interaction.
Location-based search for nearby connections.
Secure one-to-one chat with delivery and read receipts.
Message blur feature after 20 minutes for non-premium users.
Push notifications for messages and new matches.
Users can like, favorite, or skip profiles.
Favorites stored for quick access and re-engagement.
Instant match alerts for mutual likes.
Unlock unlimited chats and unblurred messages.
Access to exclusive user visibility and extended filters.
Integrated in-app payment system for Android and iOS.
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Project Goals
Create a private, verified, and safe networking space for men.
Provide real-time chat, discovery filters, and personalized matchmaking tools.
Offer value-driven subscription plans to enhance engagement and retention.
Deliver fast load times and a seamless chat experience across devices.
Challenges & Solutions
Managing high-volume, concurrent user chats caused message delivery lags and synchronization delays across devices.
Implemented WebSocket-based chat architecture with instant message delivery and local caching. Optimized backend load balancing improved chat responsiveness by 70%.
Creating timed message visibility (auto-blur after 20 minutes) without performance impact was technically complex.
Built a scheduled event trigger system that blurs messages dynamically after a set time, ensuring smooth functionality while maintaining user curiosity for premium upgrades.
Post-launch, the app experienced high concurrent traffic, causing minor performance dips during peak hours.
Optimized server deployment using AWS auto-scaling and CDN-based media delivery to maintain stable uptime and faster data retrieval.
Tech Stack Used
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