Blogging section should be or should be not on the website! Is always a subject to debate, so many websites have this section and it is regularly updated by an authenticated person. On the other hand, lots of websites are exist on the internet, which do not contain blogging section. Thus, beginner or small business owner discusses with internet marketing experts regarding their website should have a blogging platform or not. In my three years, successful career in website development and Internet Marketing industries I have been taking part in such debates with my clients concerning blogging. My recommendation for them is ‘Blogging section must have on your website.’

Benefits of having blog

As a customer dedicated business owner, your website should have Blog.

I have been keenly interested in reading and always likes to read interested and unique contents on the internet, even it is my habit that I read basic information about the product before purchase it. Just imagine! How many people come to the internet to satisfy their curiosity! I think millions and more!

If you are really dedicated to your customers, it’s your duty to provide exact information about your product and service to them and blogging is the simple medium to engage with them! They always visit your website, thus you can easily maintain adequate traffic to your website and your website will get a good ranking in the search engines.

It is fuel for your Website SEO

We all know that Search Engines love content & blog is all about informative content. So, this is what a search engine wants. It means that your website ranking will be better & achieve more visitors. It converts traffic to revenue generating leads.

People love to share informative content on social media

It is a not doubt that social media is more powerful medium to connect with the enormous internet crowd. You need to understand that blog is also part of the social media to share skills and knowledge with the community. Your website should have social media sharing feature in the blogging section.

Content should be unique and rich dominated the information that delight the reader to share with their followers. Thus, you can build your brand values in social media that improve the traffic on your website and ultimately, it can convert leads into deals. However, you have a small business and newly start the online business.

You can constantly improve organic traffic on your website

You may have an idea that 80% traffic is organic on a website that comes through search engines like Google, Yahoo and Bing. Algorithm system on the search engines is deciding the website’s position in the search result page if your website has good rank, it appears on top of the SERPs and thus you get huge organic traffic. The content is the key to obtaining a good niche in the search engines. Even Google’s motto is “Content is King” means if your content is unique and outright dedicated to a reader then you get automatically get top position in a result page.

The blog also crawls in search engines and rich content show at a top niche in SERPs. It effectively obtains the attention of readers.. Thus, you will be succeed to gain huge organic traffic and it supports the website to get good rank by the algorithm. Second, most, you should frequently update a blog on the site to keep it ‘fresh’ and engage with regular visitors.

Use internal Links & Get More SERPs

The blog is also a powerful source to build internal links, which crawl in search engines and improve the visibility of linked web pages. You can put related links with a specific keyword in blog to generate internal links. That helps the web page to optimize search engines.

In short, blogging section on a website has lots of SEO Advantages. You can optimize your web pages in search engines through internal links in a blog. Thus, your web site crawls in the search engines frequently and get good rank.

Eventually, the blog has its importance in the search engines and social media as well. Still, so many consumers read about the product before purchase. Blogging section is a simple way to engage with customers and blog loudly tells a story of your products and brand. It also supports the website into optimization in the search engine; it also helps to gain good position in SERPs.