Impact of influential UI/UX in improving your App Interactions



Introduction

With the world cruising towards technology, app development paves the trail of propelling a business towards its niche. The one question that ponders in an entrepreneur’s mind is how does the app get users from the go and the way to build a loyal customer base.
How many times has it happened, that your experience of a particular app and the services offered was the stark opposite of what you expected it to be? The outcome of this mishappening almost always results in uninstalling that particular app.
No customer likes a change an app they’re currently using to avail of a particular service. But if they go out of their way to use your app, then your product must invite them to an intuitive user interface and memorable user experience.
This blog intends to help you understand the importance of UI/UX design that incepts a change in perspective regarding the same.

Addressing the Myths

Myths have always ruled this crucial area of app development. For a long time, there existed a belief that UI design was just related to the look of the app. The job was limited to developers deciding the design and user experience of the app.
But the underlying reality is that UI is the most essential part of building an app. UI represents your business idea in the form of features in the app. How one represents themselves in front of their customers is directly proportional to the platform’s likeability. Yet certain brands still haven’t recognized the attention to detail and efforts required to build an engaging UI/UX.
Having gained the basic idea of the importance of UI/UX in app development let’s directly dive into the subject to further our understanding.

What is User Interface/UI in app development?

  • Any interaction between the user with screens, mobile devices, or monitors can be termed as UI. Creating a user interface is the first step towards developing a pleasant, intuitive, and effective mode of interaction between the user and the app.

What is User Experience/UX in app development?

  • The user experience expresses the customer’s point of view. It helps determine the difference between how an app should make one feel and how it actually does. Designing a healthy user experience holds the power of converting your newly acquainted customers into loyal customers.
Now that we have gained familiarity with what UI/UX is, let’s try and understand the role that it plays in mobile app development.

How UI/UX contribute to the success of your mobile app?

As an app user yourself, you already know that an app would always interest a user if it holds the features that delight them and serve the purpose for which the user has downloaded the app in the first place. Customers love the apps that make their lives easier by solving problems while offering the best available user experience practices in the mobile world. An engaging UI can help the platform in the following ways.
  • Help understand user’s psychology:

Successful apps like Facebook, Instagram, Tinder, etc., invest a lot of resources in studying human psychology following the services they are offering.

An effective UI is guided through human psychology. It’s a representation of how one wants to layout features on their app. A defined trail of how you manage to get a user from point A to point B. And managing user expectations related to the app.

The answer to the preceding questions demands problem-solving skills. Finding the right balance would ensure apps that manage platform services and user’s expectations.

  • Attract Users:

A good UI would always grab a user’s attention and compels them to stay on your app for longer hours. Tech giants invest a lot of time in learning how they can create such intriguing and engaging UIs.

  • Rank High on App Stores:

Any app aims to procure the highest ratings and optimistic reviews on app stores. This would boost their popularity and earn them top positions in their relevant app category. This spurs up a chain of reactions where the increase in ratings would invariably help the app rank high on app stores. This would automatically bring traction to your app.

  • Loyal Customers:

As app development is a fragile market and disruptions directly lead to a decrease in the customer base, it’s hard to understand and explain the loyalty of customers in terms of the applications they use.

But the one thing that binds a customer to an app is ‘great user experience’. Putting this analytically, no user would uninstall an app or switch to their competitors if they’re receiving satisfactory services from those apps

  • Time and Cost Efficient in the Long Run:

You’d have to invest lesser resources in mobile app design, maintenance, and updates after you launch if you follow the industry best standards that help build an engaging UI/UX from the beginning. In the long run, this saves a ton of time and money, that can be used in inculcating other features, technologies, or improving the app’s UI/UX furthermore.

Things to keep in mind while going for UI/UX development:

  • Conventional Format:

Users have already used many apps and this develops an intuition for how an app would feel like. A few changes here and there can go unnoticed but major changes can alter a user’s learning pace. Hence, elements like colors, icons, buttons, and symbols should be designed using conventional methods.

  • Maintain Uniformity:

The design of the app should fit the same on all devices with varying sizes. This would emphasize the quality of work put in designing the UI/UX of the app. Other than this uniformity is also required in the fonts, colors, and patterns used in the app.

  • Hire the Right Person:

This is a default requirement. As UI/UX is an important part of app development, one must hire experts to do the same. The designer should be familiar with the business model. They must understand the end-to-end user interactions and inculcate them within the app. Also, you can try a professional IT service company like Technource who makes sure that your design is intuitive and competitive.

  • Interactive Apps:

Interactive apps are most appreciated by users. Nowadays the designers also use gamification features and industry 4.0 solutions to increase engagement between the app and users.

3 Apps with exceptional UI/UX

There are some exceptional apps on the app stores that might not be known in terms of popularity or revenue like their competitors but they concentrate on solving small problems and offering efficient solutions to their clients. Let’s check out 3 of them.
  • Foursquare:

Foursquare is a free location discovery app that helps one discover new places around them. It adds a personal touch to offer you options that have been reviewed and rated by other app users.

One can explore new restaurants, cafes and nightlife venues, historical and natural venues, and much more that fall under the proximity of their location.

The question you might be asking yourself is: How is this app any different from google maps?
Google maps offer phenomenal transactional services like finding the quickest routes, providing accurate “estimated time” to reach a particular place, and so on. But it lacks specificity when it comes to providing other search options like restaurants and bars around an individual.

Foursquare does this very efficiently with a similar and intuitive UI. It ranks the places in the nearby areas based on the crowdsourced reviews and ratings. Foursquare also offers relevant results if you just circle a particular area. It deals with solving one problem efficiently rather than putting out a clone to Google Maps that doesn’t provide any better solutions than its competition.

  • Miranda:

We have to consider ‘Miranda’ if we are discussing small apps that solve a particular problem offering valuable services to their niche. Miranda is crafted using nothing but “common sense”. It gives time zone conversion a visually captivating feel. One can turn a ‘wheel’ that will instantly calculate time in different zones while displaying your current time and place at the top.

One can create an efficient app that concentrates on solving a single, and small but painful problem. Targeting a small niche market is also a smart way to enter the mobile app development world.

  • Halide:

Halide is the app to go for if you’re choosing from the dozen third-party camera apps available on the apple app store. To answer the conventional questions, ‘Yes’ the default camera app on iPhones or iPads is pretty good. But they work best for the pictures you capture often. This app offers some really fine specs that would appeal to enthusiasts who are highly inclined on capturing pictures with specific details.

Halide allows a user to:

  1. Optimize the shutter speed and ISO to make the image look the best.
  2. It cleverly captures the sharpest shot in auto mode.
  3. Allows one to adjust the exposure and lens focus.
  4. Provides a digital SLR photo quality by creating RAW files.
  5. It also offers a cool feature called “depth peaking”

Apple has always understood the importance of UI/UX design before creating any of its devices. This too serves as a classic example of the exquisite design and development of a third-party camera app.

Now that we’ve learned how the preceding apps have captured some niche markets. It’s now time to understand the basics points to consider that would help build an engaging UI/UX.

Things that Can Add Improve your UI/UX Development

  • Motion Design:

Motion Desigmargin-bottom: 10px !important;n is a collection of visual cues that guides the users using animations. Using motion design the app communicates intuitively directing options like where to focus, what their next step should be, or simply pointing the most important things on that particular page. They assist a new user by improving their understanding of the different aspects of your app.

  • Importance of Typography:

You might’ve noticed apps that just bombard your sight with different forms of typographies. Typography is the art of arranging text subtly on your app screen in a way that it states the purpose of that particular area in your app while being a visual treat to one’s eyes.

  • Kill the confusion:

It’s a real task to convince a user to switch apps if you already have competitors offering the same solutions. So, it becomes imperative that when a new user starts using your app for the first time, you don’t invite them with confusing features or technical jargon. Both these inconveniencies can directly result in the user uninstalling your app instantly.

  • Try prototypes and improvisation:

It’s almost impossible to create seamless apps on the first go. Deploying prototypes and collecting authentic user feedback is an essential part of the mobile app development process. It’s safe to follow an iterative app development process like the Agile-Scrum Framework (CTA) that allows one to test their app’s performance at regular intervals and inculcate changes right from the beginning.

  • Unique Designs:

No one likes boring or sloppy designs, even if one wants to avail of the simplest of services like ordering groceries. Presenting users with their requested services or information delightfully and uniquely creates a healthy bond between the user and app. It invites excitement in the users’ minds where they haven’t used your app for longer hours.

We’ve completed the circle of information by learning a few basics related to creating interesting UIs for your app. Let’s switch our attention to a more prominent question at hand i.e. how to select the team that’d build the right UI/UX for your app?

Technource & UI/UX development

If you’re an entrepreneur whose mind is filled with innovative app ideas but doesn’t possess the skills to create one, then you’ve come to the right place. Technource holds the metal to transform your imagination into reality. The numerous mobile apps that we’ve built using native and cross-platform technologies are an evident example of our expertise.
We provide cost-effective, scalable, and robust web design services that would give your business the tech it needs to survive in the competent app world. Our iterative app development process allows us to deliver tangible products in a disciplined manner.
Allow us to present a demo of our work and our working principles. We look forward to hearing from you and becoming a part of your professional circle by helping you create exquisite tech solutions that resonate well with your business idea.
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Mr. Sanjay Singh Rajpurohit, An early-aged entrepreneur who always leads his team from the front and achieved success. As the founder & CEO of Technource, a top AngularJS development company, he made a global presence in a short time by offering custom software development, premium mobile apps and website development services.

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