How to Build A Mobile App for Your Business in 2021? (Mobile App Development Guide For Beginners)

July 2, 2021

What is the most important question that business owners should ask themselves? Does my business need a mobile app? As per a statistic by BuildFire, a user’s 88% of the time is spent on mobile apps. Hence, you can imagine that mobile apps for businesses can do wonders.

As per a survey done by Decibel, they’ve predicted that by the end of 2021 the download of the mobile apps will reach 258 billion USD i..e a 45% increase since 2017. Surely, a piece of good news for a mobile app development company.

It has been our observation that there is a lot of misinformation when it comes to developing an app for business. And so we decided to construct a detailed blog on the same. In this read, you will learn quite a few things about how you can go about creating a mobile app for your business.

Let’s start by observing some basic stats about our subject.

Mobile Apps: Statistics

  • By 2023, mobile apps would generate 9935 billion USD with in-app advertising and paid downloads.
  • The global app retention rate stood at 32% after 10 sessions in 2019.
  • As per the most recent measurement, 32% of users returned to an application 11 times or more.
global mobile app revenues 2014 to 2023

Why does your Business Need a Mobile App?

As per the stats we observed above, you can understand how important smartphones have become in a consumer’s life. We – Technource has designed apps for startups, small, big scale companies for almost a decade now. And from our experience, we can say that mobile apps play a vital role in your business strategy.

smartphone subscriptions 2016 to 2026

Therefore, you can rest assured that building a mobile app is one of the smartest ways to stay in constant touch with your target audience. Yet, it would be foolish to create one in a hurry and not get your investment’s worth. Below are the 5 prominent reasons why a business does need a mobile app in the first place.

You Own an eCommerce Business

Mobile users account for a large chunk of online shoppers. Your business will hugely benefit if you create a mobile app and form a loyal user base. Mobile apps make use of many interesting features such as push notifications, analytics, AR, and more to enhance your business’s engagement, growth, and reach.

Your Major Consumer Base is Young

A research carried out by ComScore states that more than half of millennials at least have one shopping app on their phones. And most mobile app users are found between the age group 18 to 24. To make the most of this opportunity and satisfy your young consumers it would be wise to invest in a mobile app.

Your Competitors have a Mobile App

Every business industry has competition and you need to keep a track of them. So, if your competitors are offering mobile apps then sooner or later you would’ve to invest in the same. You would have to brainstorm creative solutions to create an app that is unique from your competitors. This is the only way consumers will make the effort to choose your app as opposed to theirs.

Mobile Devices Account for a Large Chunk of your Website Traffic

You can analyze where your website’s traffic is coming from. If mobile devices form a huge part of your website’s traffic then it’s a clear indication that you should develop a dedicated service for the same. A mobile app would offer a better UX to your users as it will be specifically designed for mobile platforms.

Mobile App Adds More Value than your Website

In 2021, a website for your business has become mandatory. This is because it is the go-to place for any new user. It adds a lot of value to your business and services by acting as a forefront for the same. Yet at times a mobile is sufficient and an efficient way to cater to your consumer’s needs. If this is the case you should surely think about creating one as soon as possible.

global gross consumer spend on mobile apps 2017 to 2022

Overview

Mobile app development can also prove to be a cumbersome process. Hence, we stick to the divide and rule discipline. So, we’ve divided the app development process for beginners into 3 steps.

  • Stage 1: The Brainstorming Phase or Pre App Development Phase
  • Stage 2: The Development Phase
  • Stage 3: The Post Launch Phase

Let’s learn about each of the preceding phases in brief.

Stage 1: The Pre App Development Phase

Everything indeed starts with an idea. But an idea you don’t invest in can prove to be worthless. They can be considered as the starting point of an unprecedented journey. Once you start investing more into your idea you will understand that no matter how unique it feels, someone around the world has already tried to implement it in some way. If you don’t consider these things it will seriously affect your latter processes and might end up demotivating you. Here’s how you can go about exploring the brainstorming phase.

Define your Goals

You might’ve more than one idea and that is natural. But you must list each idea and define a specific goal that you want to achieve with each of these ideas. Separate goals for separate ideas would allow you to filter them better and help you learn which one you want to commit to.

Your goals need not be the same. For instance, for the idea ‘A’ you can learn how you can go about creating apps for different platforms, while for idea ‘B’ it can be to design a basic layout of how your app can be and so forth.

Market Analysis

You can achieve the following two feats by conducting an efficient market research process. Firstly you can learn folds about the market you’re about to enter and secondly, you can learn the difference between what you want to offer to your users and what they expect. The user’s verdict is the final one, no matter what app you’re building.

Every app is trying to earn revenue while adding value to a user’s life. But what it’s fighting for is a user’s time and attention. Extensive market research can help you figure out what a user exactly needs and deliver more than they’ve expected.

Wireframing

Wireframing is an essential part of app development to understand the future functionalities of your app. You can map the user flow and usability issues of your app by designing sketches. The wireframing process will also help refine your ideas by arranging the design components in the right manner.

In this phase, you can create a roadmap to help imagine how you want your users to navigate in your app. You can focus on creating an intuitive and engaging user experience. But keep in mind the difference between how one uses a mobile app and a mobile website.

Choose Your Development Method

App development can prove to be a cumbersome process if not planned well. Hence, the whole development cycle follows a method using which we can build an app on a disciplined timeline while offering utmost transparency.

To achieve this feat we follow the Agile-Scrum methodology for creating all our apps. It offers us a dignified process that helps us provide regular updates to our clients while delivering timely results. Here are the most essential terms associated with Agile-Scrum app development methodology.

  • The sprint period
  • Sprint goal
  • The scrum master
  • The sprint review
  • Sprint retrospective.

The above-mentioned cycle continues till the desired goal is achieved by the app development team.

Research Existing Solutions

Thorough research of existing solutions can offer you valuable insights into your competitor’s strategies, strengths, and weaknesses. Using this knowledge you can incorporate better solutions for your target audience.

It doesn’t matter if you offer fewer solutions but what you offer should be 100% efficient. Efficient doesn’t always hold for seamless UI/UX design but also data-efficient apps. Consumers don’t prefer using apps that chew up all their data.

The only thing that can engage your consumers is a unique app that offers new functionalities from time to time. With in-depth market research, you can plan on how you can roll on updates for years to come.

Stage 2: The Development Phase

Once you’ve done enough brainstorming, you’re now sure on which idea you want to put your heart and soul into. This brings us to our development phase. To help you understand this process we’ve divided the app development phase as per its actual necessities. Let’s understand them briefly.

Technical Specification

There are many different app development techs that you can choose from to create your mobile app. All methods have their pros and cons, but you can choose the same as per your budget, time availability, and necessity.

Using this method you can have independent platform-specific applications i.e. for iOS, Android, Web Apps, and more. But depending on which platform you target you might need to hire Android app developers or hire iPhone app developers.

Which Mobile App Development Framework should you Choose for your App?

Android

As of the first quarter of 2021, there were 3.48 million Android apps in the Google play store. Android is the most used platform for mobile apps all over the world. The sole reason behind the same is the flexibility it offers. You can use Java or Kotlin to make Android apps. Though developing a niche app for Android isn’t an easy task, you would’ve to seek the expertise of an Android app development service to design exactly what you want to.

iOS

iOS apps are also not too far in numbers from Android apps. There are more than 2.2 Million iOS apps that are available on the Apple app store. You can create stunning apps for iPhones and iPad. You can create iOS apps using platforms such as Swift or Objective C. Apple users are prone to using apps with intuitive design and so we would suggest you opt for a custom iOS app development service.

Web Apps

A web app is a web portal that is created using front-end web technologies such as CSS, HTML, and JavaScript, while their back end can be created using programming stacks such as MEAN or MERN. Web apps don’t need a specific SDK like mobile apps.

Cross-Platform Techs

Cross-platform techs such as React Native, Flutter, Ionic, and Phonegap are changing the app development game by offering a native feel and functionality with a single code base. The apps made using the preceding techs can be developed on a smaller budget which offers a faster time to market. So, you get two applications i.e. Android and iOS, using a single code base, and well within your budget. You can best understand how cross-platform techs work by getting in touch with a Flutter app development company.

5 Reasons Flutter for Cross-Platform

Set Measurable Milestones

The app development process can seem too long and unproductive if not done following the right practices. Hence it’s important that your app development process is well directed and follows a path with measurable milestones. To achieve this you can divide a large project into smaller chunks. You can then add a specific timeline to these small projects. And depending on the complexity of the task, each project can take anywhere from a few days to few weeks to get completed.

Following this process, at every stage, you will exactly be able to map how much of your app development is complete and how far are you from your desired goal.

Create an MVP

Developing an MVP for your project is one of the best ways for you to validate your business idea. App for entrepreneurs might be their lifelong dream. And so at times one can get overwhelmed and invest all their budget and create a fully functional app from the go.

One thing you should understand about app development is the fact that users don’t necessarily want every feature that you want to include. An MVP will offer minimum but core features of your app. You can analyze the feedback from your users and add other features that are necessary for your application.

Quality Assurance

Not much emphasis is laid on the same but Quality Assurance is an essential part of your app development process. Bugs, potential risks, and mistakes in your app must be addressed at an early stage before launch. Your app should perform uniformly on Android devices, iPhones, iPads, tablets, and more.

As you explore testing on different platforms you will learn the bugs found with different screen sizes or software versions can’t be corrected elsewhere. This will help you save money, solve problems promptly, diminish the negative experience for your users and save the impact it can have on your brand’s reputation.

Deployment

Deploying your app is the final stage of your development process. To do the same you must have your application and in-app content ready. Once you think you’re ready with this you can create an account on the app store you want to launch your app on, make payment and launch your application. But the most important thing for you to remember is that deployment is not the end but the beginning of the real challenge.

Stage 3: The Post Launch Phase

Your mobile app development process isn’t concluded with its deployment. You have to be on your toes once you launch your app to offer your clients the best services and stay ahead of your competition. You should make sure that you don’t utilize your entire budget in the development phase. Here’s a list of things you should concentrate on during your post-launch phase.

Marketing your App

Do you think that your users would learn about your app without any promotion? It’s one thing to create an intelligent app and another to market it well. You will need a unique marketing strategy to grab your user’s attention and make them switch from whichever service they’re currently using to your app. A simple game plan to gain a loyal user base is by driving visitors to your mobile and web app. Visitors can then become users and users can turn out to be paid members.

You should target all the platforms that help you connect to your consumers. The best way to reach your users is by promoting your app on social media channels such as Linkedin, Facebook, Pinterest, and Twitter. If your target audience is millennials and younger generations you can even try TikTok and Snapchat for your marketing.

You can also try making promotional or industry-related videos that impart knowledge and upload the same on YouTube. The sole aim behind your marketing should be to get your app noticed by as many users as possible. Hence, you can try inbound and outbound marketing strategies to achieve this feat.

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Track KPIs

KPIs stands for ‘Key Performance Indicators. They are ways to measure how successful your app is. The speed and uptime are some factors you can consider to measure your app’s performance. Remember, your app needs to perform beyond these metrics. You can also keep a measure of your KPIs by the adaptability of your app.

Some of the other analytics that you can observe are:

  • How many people are downloading the app daily?
  • Do users keep your app or uninstall it?
  • How often are users reusing your app?
  • What is the average duration of time they spent on your app?
  • Which features and functionalities of your app are generating the best results?

You must have a system in place that keeps a track of such metrics for you. Without using such detailed analytics, you won’t be able to track your app’s progress. If you want to run a successful business you should only trust numbers as they speak volumes for what you need to work on.

Gather Feedback

You would’ve gathered opinions on how your app from your friends and family before you launched the app. Yet, if you observe the same in hindsight, you might’ve based most of your decisions on your intuition.

But once you launch your app, it’s a different scenario altogether. Now, your app is in the hands of your target audience and so what they say is the final judgment. You should ask them about their experience of the app, their likes and dislikes, and more. While doing so you must always keep in mind that what matters least is your opinion of the app. All that matters is what your consumers think about it.

In every industry, you can observe that a consumer always feels special when you ask for an opinion on their product. As they’re investing time and money into your app their opinions must be valued. Yet a few genuine users can help you map some prominent changes in your app that you might not have imagined. The most important thing is the way you ask for feedback, it should make a user comfortable and give them the opportunity, to be honest.

Make Improvements

After you gather feedback you must research well on the same and implement the ones that you feel are necessary for your growth. At times entrepreneurs tend to gather feedback but not implement changes. Remember, the aim of gathering feedback is to enhance the user experience. Hence, you must implement the same as soon as possible.

Maintenance & Support

No app can be perfect from its launch. There will always be something or the other that needs fixing. Hence, it becomes extremely important that you seek post-project consultation from your development team.

It’s natural for your app to fix bugs and offer updates as time passes but it’s a fact the platforms you’re offering updates for, do introduce changes in their platform. So, you have to make sure that the updates that you inculcate are compatible with the platforms you’re offering them for.

There are other measures that one has to take with security to safeguard essential data. For instance, there are data laws that your app needs to comply with, like CCPA in California, GDPR in Europe, your app should be PCI complacent if you’re using credit cards, HIPAA compliance for healthcare apps, and more.

You can try and think of your app as a car. Your job doesn’t end when you buy one. You still have to pay for gas, insurance, tire rotations, oil change, general services, and other expenses. And as you scale up your app would have additional needs such as customer support, returns, exchanges, and more. So, many elements can add to your app once you launch it, hence you should stay prepared for the same.

You can try and think of your app as a car. Your job doesn’t end when you buy one. You still have to pay for gas, insurance, tire rotations, oil change, general services, and other expenses. And as you scale up your app would have additional needs such as customer support, returns, exchanges, and more. So, many elements can add to your app once you launch it, hence you should stay prepared for the same.

10 Step Guide to Make an App in 2021

App development can prove to be a cumbersome and time-consuming process. Especially if one is unaware of the road that lies ahead of the challenge they’ve taken up. However, it’s not an impossible task, it just requires knowledge and the willingness to update your current knowledge regularly. Let’s gain an understanding of the app development process with this step-by-step guide.

Top-10-Mobile-Frameworks tag

How to make an app for beginners in 10 steps?

Any beginner can follow these 10 steps to create a decent app for their business.

Step 1: Generate an app idea and choose your app name

This is the ABC of app creation. You should have an app idea that adds value to a user’s life or is a solution to their pain. Such apps have the maximum chance of surviving. You’re game if you already have a potential idea. Now you just need to connect the same with user requirements and how you can pitch the same into their lives.

Another aspect that comes with choosing your app idea is selecting your app name. Something that helps your client intuitively understand what your app is all about without having to search for the same. For example, Zomato. When you hear this word your mind relates it to the word ‘Tomato’ and you automatically learn that it’s about food-related services.

Step 2: Conduct competitive market research

As you enter the actual market you will learn that there may be many budding app creators who’ve tried to implement the idea that you want to create an app for. Understanding why they didn’t succeed can prove to be the most important learning curve for you.

With in-depth market research, you can learn how much your users need the service you want to provide, has anyone tried it before, how you can generate revenue from it, and much more. Yet the biggest realization that you might come across is the answer to a question i.e. whether you should invest in this idea or not?

Step 3: Write out the features, make design mockups and create a graphic design of your app.

An app can only be of assistance to its users with its features. The downside to selecting features is that creators rely on their idea of what users need and fail miserably. Remember it’s not important to offer a ton of features, only the necessary ones. Therefore, you should only choose the features that best define the services you’re trying to offer. List out the features that are in congruence with your business products or services.

Once you lock in your core features, it’s time to initiate with your design part. No app can be made until you have a design in mind. As Steve Jobs once said, “Design is not just how it looks like & feels like. Design is how it works”. There are many online platforms that you can use to design sketches and mockups of how you want your users to navigate between different pages of your app. You can also try different graphics that will help you create a more engaging app.

Step 4: Select a color scheme & customize your app design.

Whenever you think about Facebook, the blue color automatically pops up in your head. This is the power of choosing a color scheme. It helps form a relationship between a user’s mind and your app. This is the sole reason companies hire the best of designers to create designs with eye-catchy color schemes.

Another important aspect of your app would be its customization. Customization is related to the ease of accessibility you provide in your app by offering exactly what a user is looking for. The primary focus of app customization lies in offering a seamless user experience and not in offering cool features.

Step 5: Build an app with one of these options.

It’s not always the case that everyone is inclined on dealing with the technical jargon that comes with building an app. Hence, we discuss the 3 most preferred ways in which you can choose to create your application.

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Hire IT Company

This is a viable option that many entrepreneurs choose to create their applications. One of the prominent reasons for choosing an IT company is that you don’t have to deal with any of the technical aspects of app creation. You can utilize that time in planning for other important things that would come in handy once your app is released.

It should be noted that app development companies can charge you heavily depending on the region they’re offering their services from. For instance, the hourly app development rate in the US can be anywhere between 250 USD – 300 USD while the same in India can be 25 USD – 60 USD. So, if you have budget constraints you should choose your app development company wisely.

Hire Freelancer

You can also hire a freelancer to create your application. A freelancer will offer you all of their time and attention as, unlike an IT service provider you only have to deal with a single person over here. If a freelancer is new in the market, they would put in extra efforts just to make a name for themselves.

Yet there is a drawback with this process as freelancers can tend to overcommit and underdeliver. This would waste your time and resources. And remember this, if you hire an IT service provider after you hire a freelancer, they will start developing your app from scratch.

Do it Yourself

This is the last option available to you in case you don’t want to opt for the preceding two. This process will require you to invest a lot of your time and brainstorm the logic behind each feature that you wish to include.

The process can prove to be an extraordinary learning curve on a personal level. But you can also get stuck with some challenging problems and not complete your project on a decided timeline.

Step 6: Add the features you want

No matter which of the preceding ways you choose, by this time you should’ve narrowed in the features that you want to include. Features are the most essential part of any app. It’s the features that provide the services or products you want to offer as a service.

It’s a fact that many times users just don’t use many of the extra features that you have offered. A user’s eye is always skimming for the service they’re seeking on your app. If you just offer them that they will be more than satisfied and won’t even bother to look for anything else. Hence, you must choose them wisely.

Step 7: Test Before Launch

If you hire an IT service company this step would be carried out by the quality assurance engineers. Any app that you create is prone to having bugs and fixes. And the funny thing about bugs is that they’re not visible to the developers themselves. Hence, a quality assurance engineer is required.

You need to test your app across various devices and platforms to make sure they don’t falter. The different screen resolutions and OS versions can cause problems for your application. Apart from this, there can also be server and other technical issues that might need rework.

Step 8: Submit your App to the App Store

Rolling out your app on the app store is like releasing your dream baby to the world. It requires immense confidence and planning. You must make sure that all the bugs and improvisations are done before you make your final launch. This is because once you launch the judgment related to your app begins. And this would directly affect the impression and likeability of your app.

Once you’re confident enough, release your apps on its app stores following its respective guidelines.

Step 9: Promote your App for Maximum Exposure

You may create one of the best apps in the industry yet it doesn’t receive the engagement you expected. The simple reason behind the same is that it wasn’t promoted well. Users don’t follow the tech industry and its innovations daily. You have to promote your app well to catch their attention first, make them your users, and then turn them into loyal customers. Promotions related to anything can prove to be a costly affair. Yet, thanks to so many digital platforms today you have myriad options to choose from rather than just opting for the annoying ads.

Step 10: Improve your App with User Feedback

Getting to the market and gaining recognition for your app is one part. But offering a seamless experience and present that continually is a battle by itself. One has to analyze each important feedback with a pinch of salt and extract the best out of it. You will have to roll out updates that technology introduces us to in the coming years.

You would need to fix bugs that arise due to technical difficulties i.e. problems related to servers, devices, code malfunction, and more. Working on feedback from your app’s most avid users is a tried and tested method to improve your app from a user’s perspective.

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How Technource Builds your App?

Technource acquainted itself with the world of mobile app development long back. In the 9+ years that we’ve been in the industry, we’ve managed to bag many challenging projects across the globe. And with our experience in the business, we have implemented the Agile-Scrum methodology for all our projects.

Our motto is to offer quality and tangible tech solutions inviting complete transparency in our development process. Agile-Scrum serves as an ally to help us achieve our goal. To avoid data/idea theft we sign an NDA with all our clients from a project’s inception.

We are an iPad app development company that also offers proficient services working with other native and cross-platform technologies. So if our clients want to hire React Native developers, we can also offer our services in that domain. We have a strong base for creating web apps using the PHP language and other modern-day techs stacks such as MERN and MEAN. To learn more about our most prominent projects you can refer to the case studies we post on our website.

Mobile App Development FAQs

As mobile app development is such a tedious process we’ve observed our clients have many similar inquiries. Hence we decided to include a FAQ section in this read. We hope it helps clear any of the doubts that you have related to the subject.

How long does it take to build a mobile app?

The total development time i.e. from inception to launch is dependent on the tech you choose for your app. If you opt for native app development you will have to create apps with 2 code bases but for different platforms. So it can take a longer time to complete as compared to doing the same using a cross-platform tech.

How much does it cost to make an app?

Costing of mobile as per different platforms is as follows:

Native App Development (Android/iOS): 20,000 USD – 70,000 USD

Cross-platform App Development (Flutter/React Native/ Ionic/Phonegap): 15,000 USD – 60,000 USD

Progressive Web Apps: 15,000 USD – 50,000 USD

The preceding prices are tentative predictions. The cost may vary with differences observed in the scope of the project.

For which native platform should I build my app, Android or iOS?

As we learned above that there are more than 3.48 million Android apps and 2.2 million iOS apps on their respective app stores today. Hence, it’s extremely difficult to decide which platform would be the best for your business. But if you calculate the numbers there are more Android users than iOS users. So the chance of reaching a higher audience is more with Android.

Flutter vs React Native?: Which is better?

React Native is the oldest and most renowned cross-platform tech in the market while Flutter has developed its following in developers in a short period. We’re a React Native app development company that is also proficient with creating applications using Flutter. But we can surely narrow down on one of the two studying your requirements and budget.

How to monetize your app?

Several methods can be used to monetize your application. Depending on which industry you’re serving in you can try different models such as:

  • Subscription Plans (Monthly/ Quarterly/ Half-yearly/ Yearly)
  • Yearly Only Plans
  • In-app Purchases
  • Ad Based Revenue
  • Sponsorships & Partnerships

To get the best results, we recommend you try multiple strategies.

How do you make money with your app?

We’ve answered the same in the preceding question. In addition to this, you can earn money from:

  • Collaborating with other apps
  • Crowdfunding
  • Freemium Upsell
  • Transaction Fees
  • Sponsorships & Partnerships

What’s the best way to build an app?

We’ve discussed the best of all services in our blog but here’s a quick recap of the same.

  • Finalize a potential idea.
  • Work on its features, monetization strategies, design, and navigation.
  • Decide the tech stack you want to build it with.
  • Code the features and functionalities.
  • Perform thorough testing and launch your application.
  • Work on marketing, and implement relevant feedbacks.

Conclusion

This brings us to the end of this detailed guide to mobile app development. We hope our read was able to touch all the conventional doubts related to mobile app development and break some of the underlying myths.

We – Technource are highly enthusiastic about providing IT solutions that cater well to your business needs. In doing so for the 9+ years that we’ve been in the IT industry we’ve designed numerous mobile applications for our clients around the globe. And as a result, we’ve grown experts in building on-demand mobile app solutions.

You can collaborate with us and make native and web apps. We also work with cross-platform techs such as Ionic and Phonegap. So, if you ever want to hire Ionic developers or hire Phonegap app developers, you know which doors to knock. You can get in touch with us today by signing up for a free consultation over our website. Thank you for reading

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tn_author_image

Mr. Sanjay Singh Rajpurohit, An early-aged entrepreneur who always leads his team from the front and achieved success. As the founder & CEO of Technource, a top web, and mobile app development company, he made a global presence in a short time by offering custom software development, premium mobile apps and website development services.

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