Does Word Count Really Affect the Performance of the Post?
Do you think writing a long post can help to make it to the 1st page of Google? It is not necessary that lengthy content always rank well. Even many small posts also get good ranks.
Now you must be thinking, does word count really affects the performance of the post. If small posts can rank on Google then why bother writing lengthy content. Well, most of the contents that are ranking around 1900-2300 words long. Professional SEO services are more worried about the length of documents because they have to apply SEO tactics for a good rank.
Now you start thinking, then I should write a lengthy post. Wait for a second!
The length of the post depends on several factors, so you can’t just jump on the fixed size of the post.
Let’s explore this write-up to know the impact of word count on a post to rank it, and much more.
What Is the Best Word Count for a Post?
Many experienced and aspiring writers want to know the answer to this question. Moreover, the SEO community seems more curious about the answer. But, there is no fixed word count. However, the average word count for a post is around 2300. But you should focus on the below questions before writing this long content.
- What if you don’t have that much information to write?
- Will you stretch your document to meet the word count?
- Will people like to read such redundant and superfluous content?
- Do you like to read such lengthy content?
I hope you got the answers.
So, if you have enough, relevant, and quality information, the length of the document can go beyond 2400 and even more than 4000, but it should be quality content. You can also write a 1000-1900 words long document and rank it on Google. But you need to know which industry are you writing for, the type of the post, and analyze each word count threshold. Let’s know about them one by one in further sections.
Industrywise Word Count of Content
For which industry are you writing a post? This is very important to know because different industries require different length posts for the marketing of their products and services. If you are working as a writer in a Website development company and need to write posts to increase traffic on the website, the word count of your technical posts can be different from other industries’ posts.
You can check out the search results in the image below and understand the average word count needed for different industries.
So, the post related to Technology requires an average of 907 words, which is more than other industries. Likewise, the Construction industry-related posts require only an average of 400 words.
What Is the Average Traffic at Each Word Count Threshold?
Which type of post are you going to write? It means, in what way your post is going to help the readers. There are four types of posts that you have to write generally. Knowing about it helps to understand the average traffic at each word count.
- How: You have to provide ways to do something.
- What: In this type of post, you introduce the readers to the information.
- Why: It is related to the reasons for doing or approaching something.
- List: This type of post is related to providing a list of facts, data, points, and others.
The Post answer “How” is generally lengthier than others because it includes in most cases it includes “What”, “Why”, and “List”.
If your posts are not ranking, you have to look for the best digital marketing company. It is because 70% of marketers see SEO as more effective than PPC. The experts focus on the average traffic for posts for different word count thresholds.
The post of 2500-3000 receives more traffic as per the research is showing in the image above. An important benefit of lengthy posts is that you can create more backlinks. It is a vote of confidence and shows your content is valuable. Moreover, 91% of all pages hardly get any organic traffic, mostly because they don’t have backlinks.
Ranking of Different Word Count Posts on Google
Almost all businesses have their websites these days. There are around 1.17 billion websites, but most people click on the website that ranks on the 1st page of Google. And to improve the visibility of your website and app, your post must rank well. Our Mobile app development company has SEO experts who analyze the different word count posts on Google and conduct meticulous research. So that they can make a post rank number 1 on Google.
You can check out the image showing the ranking of different word count posts on Google.
As you can see the content of around 1001-1500 has more chances to get number 1 ranks on Google. Whereas, 0-500 words of content get fewer chances. And you must be shocked by knowing that content around 3001-3500 and 3501-4000 also have fewer chances to get to the 1st page of Google.
How to Decide on the Word Count of Your Post?
Now you must be thinking, if it is not necessary that lengthy content can make it to the 1st page of Google, then how to decide on the word count? For the perfect word count of your post, you need to focus on several factors.
As per the research by Statista, around 30% of global web traffic is generated via online search usage. So caring about the factors for good rank is beneficial for your business.
1. Understand the Keywords
Once you get the topic to write, search for keywords and understand them. It will help you to know the search intent of people and you can take your post in the right direction. Moreover, you can think of a keyword-specific title for your post, which is crucial for SEO.
2. Check out the Competitors
There is a huge competition among websites to appear on the 1st page of Google. Mainly eCommerce websites have tough competition. So, it’s important to know how the other websites are able to make it to the 1st page of Google. Check out the post by competitors. Moreover, you can take help from an eCommerce SEO company to improve the ranking of your page.
3. Make Catchy Headlines
No one likes to read a document if it doesn’t have an eye-catchy title and headline. Likewise, an unattractive title can divert the traffic even if you have written quality information. So, try to think of a catchy title for your post. For this, research and check out some good websites and news headlines.
4. Focus on Content Structure
The way you deliver the information matters a lot. If readers are facing difficulty while relating information mentioned in different paragraphs, they can leave reading your post in middle. So, create a structure or outline for the post before you actually start it. The structure includes headings, sub-headings, bullet points, images, facts, data, and proper spaces.
5. Deliver Quality Information
Until you don’t deliver quality information, you can’t get more readers and eventually rank on the 1st page of Google. But what is quality information? If your post has a catchy title, relevant information, provides a solution, reliable facts, is easy to read, and is free from unnecessary information, it is quality content. You can hire SEO expert in India for such types of posts for your business.
6. Visual Support & Imagery
“An image is worth of thousand words”. Enrich your blog post with some visual support and images. It helps to make your post attractive and most importantly you can tell a lot in a few words which will help to write fewer words. Moreover, people can engage with the information effectively.
7. Cut the Fluff
You have to cut the fluff for writing a proper length of the document. Proofread the content thoroughly, remove, edit, and format the content. Make it clean and free from nonsense or less important stuff. It will make your post polished and qualitative.
“The number of words on a page is not a quality factor”-John Mueller, Google
The quote implies you should focus on quality rather than making the post lengthy unnecessarily. But, there is always a “but” in SEO, which means, you should focus on length or be particular about it, whenever required.
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