How An App Can Help You Dominate Your Competitors?



Are you planning to take your business online? Not getting enough customers to survive in the market? Your competitors are turning you down in the business? If ‘Yes’ is an answer to all the questions, you have reached the right piece of information. Here we’ll tell you how to dominate your competitors with the help of a mobile app.

Technological advancement has become common in every field. And no business can survive without an excellent app and or website. Around 3.8 billion smartphone users are in the world, and in the year 2020 approx 218 billion apps were downloaded worldwide. By seeing the facts you can understand how largely people use mobile apps.

People use different apps for shopping, reading, entertainment, navigation, communication, education, social media, banking, and the list is long to mention here. Even every top mobile app development company you search online has its app.

So, if you want to beat your competitors in business, you need to take your business online and use a mobile app to earn money. You will know the facts about app development, reasons mobile apps prove helpful for business, types of apps, and last not least, 5 things that make a great app.
Let’s get started.

Must-Know Stats About the Mobile & Web Applications

    • According to Pew Research Center around 85% of people in the USA use smartphones as per data till Feb 7, 2021.
    • As per the report by mobile data and analytics firm App Annie people worldwide spend approx 4.2 hours per day on their smartphones.

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  • Mobile app downloads are increasing day by day. 108 billion downloads happened in the Google play store in 2020. While iOS had 34.4 billion downloads.

As you can notice in the image, mobile app downloads have been increasing since the year 2016. In the same year, 140.68 billion mobile apps were downloaded in a year. 192.45 billion in the year 2018, 204 billion in 2019, and 218 billion in 2020.

Now, you must have understood how madly people are using mobile apps. It’s important to know about these facts before you hire a mobile app development company.

So, after knowing the facts, It is crucial to know how a mere app can help you boost your business. If you don’t know about it, scroll down.

How Can Mobile Apps Prove Helpful for Business?

Generate More Customers:

The 79% of the total population in the USA 263 million American customers shop online. So, you can imagine how beneficial it is to have an app. You can generate more customers when you run a business online as most people use apps to take service.

Improve Brand Value:

When you have an app, more people connect to it and they take your service. Because it’s easy and convenient for the customers to use the app. This type of buying process improves the brand value. Likewise, brand visibility increases among the masses.

Offer Fast & Wide Services:

When you shop offline, you have to go to different shops for different things. It takes time, money, and energy. But it’s not the case with online apps. Here you get a fast and wide range of products. Examples of apps are as follows: Amazon, Walmart, and Alibaba. Many people go for Shopify web development companies to have such eCommerce apps.

Improve Customer Retention Rate:

When you see exciting discounts, offers, and competitive prices on an app, you attract it. In the same way, more people connect to the app and keep on using it in the greed of impressive offers. You can easily improve the customer retention rate of your business by attracting customers in different ways.

Fast Connection with the Customers:

Most people like to shop online because time is the biggest concern of everyone. They do jobs, study, and are busy due to other reasons, thus can’t take out time for offline shopping. When they use apps, in less time, they can shop for numerous things. This fast connection is good for the health of the business.

Best Way for Marketing:

If you want, you can allow other apps and websites to promote themselves on your app. This is a marketing way, and for you, this will be an excellent mobile app to earn money. You can decide on the frequency, amount, and type of advertisement on your app.

So, these are the ways mobile apps prove helpful for business. If you are thinking, now you are ready to make an app. Wait a minute.

Estimating a Mobile app development cost is a crucial thing that you must be aware of. When you ignore it, you can’t have an app of your choice. So, always check the cost.

But the cost varies as per the type of the app. Which type of app do you want? Have a look below to know the 5 types.

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What Are the Different Types of App?

Service App:

This type of app provides services to people. It offers products, services like information, platforms to work, management, food delivery, and others. Examples of such apps are Apple store, Amazon, Uber, GrubHub, Slack, and many more.

Fintech Apps:

Digital banking, loan, insurance, and payment processing are services provided on apps. Several mutual fund apps are also available in the market like eToro, Fineco Bank, Plus500, Interactive Brokers, and others.

Content Apps:

This type of app provides information to the users. You can read news, books, articles, write-ups, and download. Some apps offer free access to the content while some charge for it. Nuzzel, StumbleUpon, Reddit, and Feedly are some examples of content apps.

Entertainment App:

There is no lack of entertainment apps. Most of them are game apps like Google Play Games, Candy Crush Saga, Pokemon Go, and more. You must have heard about Netflix, Reface, Disney+, PlutoTV, and none other than YouTube; these all are entertainment apps.

Social Media App:

Facebook, Twitter, Instagram, Snapchat, and Tik Tok are social media apps. As you know that a large number of people use social media apps, you can go for this type of app for business.

It is all about the types of apps. So, now you can decide which type of app you want to dominate your competitors in business. But, giving excellent growth to the business through apps requires several things to focus on. If you know what is important for mobile app development, you can have an excellent app.

Read below to know the 5 things for a great business app for you.

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What Are the 5 Things That Make a Great App for You?

Good Mobile App Technologies:

Do you want your app being developed on technology that people don’t use now? Your answer would be No. Knowing about the latest mobile app development technologies will help you to get an updated app.
Here are some trendy technologies.

  • Flutter
  • Kotlin
  • HTML5
  • Progressive Web App

Impressive UX & UI Design:

Mobile app design cost sometimes goes out of your budget. It happens when you use the latest and impressive UX and UI for your app. But several front-end frameworks are good and are not expensive. The effective design will attract more people and increase the chances of conversion.
Have a look at some good examples of front-end development frameworks.

  • Angular JS
  • Node JS
  • Swiftic
  • Ionic

User Privacy Features:

Privacy is an important feature in any app for users. If you avoid this part in your app, many users will find using the app not safe. The user should have control of his account. If he wants he can limit the viewers of his post, block them, and make a list of members. The procedure should be easy so that the user doesn’t get frustrated while setting privacy.

Robust Database:

Do you know which database would be good for your app? A poor database can increase the processing time on your app, and the user can leave it. Heavy apps take time to process, and improper databases contribute to it. So, select the best one for your mobile app.
Some good database examples are as follows

  • Oracle
  • MySQL
  • PostgreSQL
  • MongoDB

Cross-Platform Compatibility:

Your app must be able to work effectively and perform the same on cross platforms. Whether the customer is using a mobile, desktop, Tab, or any other device to access your app, the design and performance of your app should not change.
Here are the top cross-platform app development frameworks.

  • Javascript
  • Python
  • Java
  • Dart

These are the 5 important things to know for a great app. If you know them, you can hire the best mobile app development service provider.

Wrapping Up

Here’s the end of the blog. After knowing how an app can help you dominate your business, you must be ready to start your business with a bang. If you need experts’ help contact Technource. We have efficient app developers. Also, you will not have to worry about the price as we provide app development services at an affordable price.

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tn_author_image

Saikat Ghosh working as a Business & HR head at mobile app development company, Technource. He is an Electrical engineer by education and studied management from IIM, Calcutta. He has worked last 23 years in client-facing roles like Marketing, Sales, and Support. He loves to work with on-demand app development, Marketing & Sales strategies, brainstorm new ideas and learn from people. When he is off from his regular job, he works for his theatre group.

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