Why EdTech startups must incorporate AI in their products?

73% of respondents indicated that Artificial Intelligence helps them to understand any information better. And more than 65% said AI helped them to study efficiently. Several people use AI-driven apps for fast and interactive results.

Seeing the success of AI technology many industries adopted this technology in their products and developed their AI apps for better customer experience.

The education industry is no exception.

By using this technology properly, we can unlock new possibilities for teaching and learning” Dan Guo, the associate director of the Center for Research, teaching, and Learning.

As you are planning for an EdTech startup, leveraging AI technology can improve your decision-making and data analysis approaches. Discussing the project with a reliable AI app development company  can help provide useful information and solutions.

This blog delves into the benefits of artificial intelligence in education. So, we are going to shed light on why AI adoption is crucial for these startups. Discover how AI, when harnessed effectively, enables evolution in educational tools, benefiting learners, educators, and the broader educational ecosystems.

So, you are going to explore the pivotal role that AI technology can play in the growth of the EduTech startup and its potential to reshape the educational industry in this blog.

Let’s get started!

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AI education market size: An overview

AI in the education market is expected to witness significant expansion due to the increased adoption of AI-powered technologies in learning systems, personalized learning tools, and educational analytics.

The AI in Education market is estimated to grow annually at a magnificent CAGR between 2023 and 2030. The AI in Education market was valued at USD 5435.06M in 2021, with an expected CAGR of 36.14% through 2027.

This growth is attributed to factors such as the demand for personalized learning experiences, AI-driven educational content, and the integration of AI into various educational software and tools. Seeing the potential and support of AI, many startups want to hire the best AI app developers and AI development companies.

The image below shows the market size of Artificial Intelligence in 2021 and forecast until 2030.

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Benefits of AI in education

Here are the reasons why EdTech startups must incorporate AI in their products and services. AI helps to provide 80% accurate recommendations to students compared to the advice offered by experts. AI can offer many advantages to EduTech startups.

I have categorized the Cons of AI in education according to the potential users.

1) Personalized learning:

Personalized learning

Tailoring educational content, pace, and style to match each student’s individual needs and preferences is involved in personalized learning. AI algorithms analyze learning patterns and abilities to provide customized learning paths. It ensures that students have a more effective and engaging educational experience. Check out the important things for Educational app development  for a better EduTech startup.

2) Adaptive learning:

Adaptive learning

Adaptive learning uses AI to adjust educational material according to how well students perform. If a student finds a topic challenging, the AI system provides easier content, ensuring a better understanding. Similarly, it offers more advanced material and makes learning more effective and interesting.

3) Improved accessibility:

Improved accessibility

Students with disabilities or diverse learning needs get benefits from AI-driven tools. Students can use a Language learning app  that has speech recognition, text-to-speech, and image recognition, enabling students with visual impairments Dyslexia, or other challenges to access and engage with educational content more effectively.

4) Enhanced student engagement:

Enhanced student engagement

In the series of advantages of AI education, enhanced student engagement is the next one. It involves AI tools like chatbots or virtual tutors. These applications encourage active participation. It also motivates students in the learning process by offering personalized assistance, immediate feedback, and interactive sessions. Everything makes learning dynamic.

5) Real-time feedback:

Real-time feedback

AI-based assessment tools provide immediate insights to students about their performance. These tools swiftly identify misconceptions or errors for students’ understanding. It allows them to rectify mistakes quickly. You can include the instant feedback loop feature in your AI educational website. Read this blog; AI for web development  to learn AI technology for developing websites. developing websites.

6) Innovative learning tools:

Innovative learning tools

AI plays a major role in creative language translation apps, study planners, and concept visualizers. It has diverse features that enhance learning experiences such as translating text instantly, organizing study schedules, and presenting complex concepts visually. It makes learning more accessible, interactive, and effective for students.

Benefits of AI for teachers

1) Personalized instruction:

AI helps create tailored learning experiences by analyzing students’ data, allowing teachers to customize lessons and plans to cater to individual student needs. Many AI apps for Android provide personalized features.

2) Time-saving:

Teachers can save time by automating grading and lesson planning with AI tools, allowing for more focus on student interaction and effective teaching.

3) Data-driven insights:

AI provides data analytics that helps teachers track students’ progress, identify areas for improvement, and make informed decisions about teaching methods.

4) Enhanced resource accessibility:

Teachers can do research using vast educational resources. They can incorporate diverse materials into their lessons easily.

5) Improved engagement:

AI tools like interactive educational software and chatbots promote student engagement. It leads to more dynamic and interactive classroom experiences.

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Benefits of AI for parents

1) Monitoring progress:

Monitoring progress is one of the crucial benefits of AI in education. AI apps provide real-time progress reports, allowing parents to monitor their child’s learning journey and identify areas that need improvement.

2) Customized learning:

AI-powered tools personalize learning paths to fit each child’s strengths and weaknesses.

3) Remote learning support:

It is especially useful during remote learning. AI tools assist parents in guiding their children through online lessons, assignments, and educational activities.

4) Insightful recommendation:

The benefits of artificial intelligence in education include analyzing learning patterns and behaviors to offer suggestions for educational materials. Many apps offer additional support that aligns with a child’s learning style and needs.

These are the cons of AI in education. Knowing them will give you the right reasons to incorporate AI in your EduTech products.

If you have doubts about growing experiments with Emerging technologies  that can make or break the education system, then you must watch the below video.

Best ways to implement AI in education startup

Knowing the benefits of AI in education helps you to understand the importance of incorporating this technology in startups. Here are the key ways to use AI in education startup business.

1) Market research:

Understand the requirements of the students and people who want to learn skills for growth in their careers. Find your target audience and their requirements to create a useful and interactive Educational product. Define your ideal users teachers, students, institutions, or parents.

Consider demographics, learning preferences, pain points, and goals. Understand competitors to identify their strengths, weaknesses, unique features, pricing models, and market positioning. Conduct surveys and interviews with educators, students, and parents. Understand their challenges and preferences.

2) Personalized learning:

Personalized learning has become a common feature in many AI educational apps and tools. You can seek offshore software development  for a cost-effective educational app. They use AI algorithms to analyze student’s preferences, learning patterns, weaknesses, and strengths.

Based on a student’s proficiency level, learning style, and interests, AI systems can generate relevant and engaging learning materials. You should use AI in a way that can speed up or slow down the learning process based on the student’s grasp of the subject. You can provide materials in various formats like videos, quizzes, and texts in your education app.

3) Smart content creation:

You can create interactive educational materials like quizzes, practice exercises, and lesson plans. AI-powered tools customize content to suit individual student needs, adjusting difficulty levels or content types based on learning progress, preferences, and learning style. AI algorithms search through educational resources available online. They curate the relevant content aligned with the curriculum.

As you know, there are already many EduTech startups in the market, so competing with them can be challenging. It’s essential to think outside the box to stand out. AI systems can continuously analyze learning patterns and update content to keep it current.

Be up to date with the trends or improvements in educational approaches. This way, you can offer educators broader materials and personalize learning experiences. It can make your startup inclusive.

4) AI-powered assessments:

AI-based assessment tools can swiftly evaluate students’ responses, providing immediate feedback on quizzes, tests, or assignments. You can tailor assessments to watch each student’s proficiency level leveraging AI technology. AI analyzes student performance data to analyze learning gaps or patterns.

AI also automates grading processes, eliminating the manual workload for teachers. It enables educators to give more personalized feedback and support. Enabling these features to your app will increase the user experience and visibility of your app or website.

5) Virtual tutors or chatbots:

Chatbots or virtual tutors equipped with AI technology provide instant support to students at any time. It allows students to seek clarification or guidance outside the regular classroom hours. Chatbots are like intelligent tutors who understand students’ needs. You can implement features like chatbots to boost students’ engagement with your app.

It will eliminate the need for posting human tutors 24/7 to answer the regular queries of students. Since chatbots or virtual tutors can automate tasks or answer regular questions, you can save money from this feature.

Chatbots swiftly address common questions, offering immediate answers and waiting time for students seeking assistance. Interacting with a virtual tutor can enhance students’ experience, making learning more interactive and enjoyable.

6) Teacher support system:

AI helps with educational content to suggest tailored lesson plans. They offer insights into suitable teaching methods, resources, and learning strategies, aligning with students’ needs. AI-powered apps or tools streamline the grading process by automating assessments. It provides quicker and more accurate grading.

It allows teachers to focus on interpreting results and providing valuable feedback rather than spending excessive time on routine tasks. AI tools also help in maintaining classroom discipline and organization. They may include a system for attendance tracking, behavior analysis, and personalized learning progress monitoring.

It assists teachers in figuring out struggling students early and adapting their teaching strategies accordingly. Automating administrative tasks like paperwork, scheduling, and report generation, frees up teacher’s time. They can use this time to create engaging lessons and build meaningful connections with students.

7) Parental engagement platform:

Develop AI-driven platforms that allow parents to track their child’s progress, receive updates, and access resources for better involvement in their education. Add features like parents can monitor their child’s progress such as grades, completed assignments, and overall performance in real-time. Enable features like regular updates and notifications about the child’s activities, upcoming events, and academic achievements.

In your EduTech startup, include tools for parents to assist their child’s learning at home. It can include suggested guides, study materials, and additional learning materials. Your platform should facilitate direct communication between teachers and parents. This way, both can understand the child’s needs better.

AI tools can provide insights and recommendations based on a child’s learning patterns, strengths, and weaknesses. There are many benefits of artificial intelligence in education, but you have to take care of different types of users to get the most out of your effort.

8) Continuous learning development:

AI identifies areas for improvement and provides specific resources and training to enhance teaching skills. This includes pedagogical teaching, technology integration, or classroom management strategies. AI tools offer immediate feedback on teaching methodologies, encouraging reflective practice and providing suggestions for improvement.

Based on performance and learning style, AI suggests relevant resources like articles, videos, or lesson plans to support professional development. You should also enable features like collecting and analyzing data on teacher’s learning progress and preferences, allowing for better guidance and adjustment of learning strategies. By incorporating AI-driven continuous learning development educators can access personalized and adaptive resources.

This is all about the features and services you will offer to students, teachers, and parents. Apart from that, developing all these features is a vital topic. Consider the below points to hire the best developers for an AI education app or website.

  • Find the top software development firms
  • Compare their services
  • Analyze pricing model
  • Check portfolios
  • Understand policies
  • Discuss your idea
  • Provide your requirements

AI education in real-life: 5 use cases

There are many online educational platforms that use AI technology. Since you are planning for an EdTech startup, you must know about these apps to understand the best features and tools and integrate them into your platform.

1) Coursera:

Coursera is an online learning platform that provides a wide range of courses, specializations, and degree programs. These programs are developed by universities and organizations worldwide. It provides courses in various subjects from technology and business to humanities and health sciences.

2) Duolingo:

Duolingo is a language learning platform for learning different nations’ languages like English, Spanish, German, Japanese, Chinese, Hindi, and others. It uses gamified techniques to make learning engaging and enjoyable. It incorporates points, measures, and streaks to motivate users.

3) Khan Academy:

Khan Academy is an educational platform providing a wide array of instructional videos, exercises, and tools across various subjects. It offers a vast collection of educational materials about subjects like maths, science, economics, arts, and humanities. Students like to study on this platform due to interactive and educational videos. It makes studying easy.

4) Carnegie learning:

It is an educational technology company that specializes in AI-driven math programs. It aimed at improving students’ mathematical proficiency. The Carnegie platform adjusts learning content based on individual student’s performance to provide personalized learning pathways. It also identifies and addresses specific knowledge gaps and offers tailored lessons.

5) Class Dojo:

Class Dojo is designed to facilitate communication between teachers, students, and parents. It serves as a classroom management tool that promotes positive behavior. Teachers can give points to students for their positive behavior and accomplishments to encourage a positive classroom environment.

Future of AI in education

The future of AI in education holds numerous possibilities for transforming the learning landscape.

  • AI will cater to individual students’ needs and offer them customized learning paths. In the future, we can notice that content is used to optimize learning outcomes.
  • The analysis of students will become more specific using students’ data. They can learn from their mistakes effectively with this analysis.
  • AI will continue to address the diverse needs of students to learn effectively. It ensures a better-tailored learning experience.
  • AI will help to improve educational services for students with disabilities. So that effective tailored support can make learning easy for all students.
  • Instant feedback and personalized assistance on educational apps can have more interactive features in the future.
  • Moreover, the emphasis on ethical AI usage will increase over time. It will ensure transparency, fairness and accountability in AI-driven educational tools and systems.
  • We can also notice that educators with AI-supported professional development are getting more opportunities than before.

Why choose Technource for education AI app development?

Technource is a leading website and app development company based in the USA. It can help you build educational platforms for your EduTech startup with its experienced developers. Have a look at the reasons to choose Technource over other software development companies.

1) Experienced professionals:

To handle all the complexities of a project effectively, experience is a must. Technource has experienced developers and designers to give an impressive look to your educational platform.

2) Free expert consultation:

The company has experts to discuss the project and let you know all the negatives and positives about the project. You can learn everything from the experts about the project and find what can make it successful.

3) Quality services::

Technource provides quality services to its clients. Whether it is app development, app migration, maintenance, and support, it uses resources wisely for effective results.

4) Innovative design:

Growing competition in education apps and tools makes it difficult for a new player to survive and succeed. Innovative apps and website designs attract more users and improve the visibility of the platform. Designers incorporate impressive features and designs into the platform.

5) Flexible timing:

Clients from the USA, Canada, Australia, and India can hire Technource for their projects at any time. It takes care of almost all the time zones and communicates accordingly with the stakeholders.

6) Affordable prices:

Budget is the major factor in developing an app or website. The complexity level of features, designs, and functions for the software is based on the budget for the entire project. Technource develops cost-effective apps and websites. Find out the mobile app design cost  for more understanding of the budget.

7) Affordable prices:

Emerging technologies like AI, AR, VR, IoT, and others give an impressive look to an app or website. You can improve customer experience and offer better services using emerging technologies.

8) Non-disclosure agreement:

A non-disclosure agreement (NDA) is crucial to protect the app idea from being stolen and misused. Technource signs an NDA with its clients to protect their app ideas. It makes the company more reliable.

Wrapping Up

Incorporating AI into your EduTech startup products can prove beneficial. You can give your startup an innovative look using Artificial Intelligence technology. However, expert knowledge makes the development of AI apps and websites a little easier. You should also know the educational AI app’s benefits and features to discuss with developers. Moreover, look for new opportunities, designs, and features for your app and increase your chances of success.


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Saikat Ghosh working as a Business & HR head at mobile app development company, Technource. He is an Electrical engineer by education and studied management from IIM, Calcutta. He has worked last 23 years in client-facing roles like Marketing, Sales, and Support. He loves to work with on-demand app development, Marketing & Sales strategies, brainstorm new ideas, and learn from people. When he is off from his regular job, he works for his theatre group.

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